Product

                                                                                                                                      (refresh page for videos)

Bumi

Screenshot_20230116_050234
Play Video
Screenshot_20230116_050242
About: Bumi is an CA,UK and US based Financial technology in the space of Defi and crypto investing with +5 other product lines. The Companies  mission is make arbitrage trading safe all crypto users and to educate best financial literacy practices. The growing crisis on transparency and accountability is more apparent than ever. Bummima Innovations Limited is a Centralized and Decentralized Financial (Defi) Autortrading Impact Platform that plants a tree when users invest with us on each trade. Hence Bumima was made for people who want to be able to deploy capital and make their compound objectives in the platform’s offerings with peace of mind and reach financial wellness in a safe and regulated platform. In addition, we wanted to educate high-risk individuals who are vulnerable and make a difference in the environment, fight climate change and plant trees.  

Our vision is to create safe trading experiences so everyone reaches their financial wellness goals while combating climate change and deforestation. for the millennial and Gen-z generation. My role was to oversee Product Managers,  IT Security Analysts, Financial Analysts, Data Scientists, Designers and engineers and innovate and create technology into the company and to develop a system that would allow us to deploy +5 product lines for B2B2C and B2B end-users and optimize the User Research Strategy to increase product value.
 
Performance:
  • B2C/B2B2C <20 Product team Manager and directing actionable insights (30%)
  • Supervise Design Team for the UI/UX businesses dashboard and app for users (20%)
  • Evaluate +10 architecture methods/APIs with lead engineers saving <$100k (20%)
  • Deployed first digital asset, adopted by +65% of beta users >30 days of launch (20%)
  • Delivered charge volume, financial analysis and retention analyses to drive +15% above plan results for the $2B/yr Middle Market segment (5%)
  • Structured User Research and Usability testing into the practice of the company (5%)

TwingCart

Screenshot_20221221_055219
About: Twingcart is an Edmonton based real estate Company with the mission to make housing affordable for all Canadian’s. The global housing crisis is more apparent than ever. The latest Canadian census found that Millennials were less likely than Boomers to own a home at the same age. Furthermore, only 13% of millennials in the US can afford a standard 20% down payment on a median-priced home. Through this they developed the company to invest and manage both land, commercial and residential properties. One of which focuses on creating Tiny homes for the millennial and Gen-z generation. My role was to innovate and create technology into the company and to develop a system that would enable the operating staff of Twingcart to manage their rental and leased properties. The second objective was to create a mobile and desktop responsive system that would enable people to control various devices around their home, hence IoT Product Manager. This in turn meant that one system being inhoused developed would enable them to control and have a fully operating system and new package pricing to offer to current and future customers with an upgrade version available.
 
 
Performance:
Materialized and lead IoT smart home technology and ERP property management system for new and exsisting homes and increased value by 35% and projected to increase sales by $1,750,000.
  • Developed and designed UI/UX of the platform (5%)
  • Conducted feasibility assessment and PRD (5%)
  • Form actionable insights to innovative and translate ideas into product designs (25%)
  • Developed use cases and managed backlog (20%)
  • Hire and recruit engineers and work with engineers
  • Designed intuitive UI/UX enterprise resource planning (ERP) system and application for the tenants’ interfacing home technology (35%)

Incentify

About: Incentify is a Fintech platform that has a two part process to its development to acquire users. Similar to twingcart this start-up also focuses on millennials, gen-z and newly, active investors for their customer segments. Their customer segments included active creators, active consumers, passive creators and passive consumers. To read more about the types of customer segments click here. The first part of development was to create a social music platform where people can create clubs and share music, similar to spotify, itunes feature and clubhouse sole functionality. The difference here was that users can earn incents while listening to music to transition them into a low-risk investment opportunity through bitcoin. The community aspect faced a challenge as new users wouldn’t have a community to engage with so the first product phase was based on a single user experience and how to make sure one person was enough to fulfil the experience. Because of the early stage challenges the product would face I also created a sales funnel journey wherein we would see based on the type of user how they would discover the product and how they would interact with it. To learn more about the sales funnel from the segment sales funnel type go here
 
 
Performance:
Fintech product management for B2C consumer-based web-app products available for download.
  • Take end-to-end ownership of product design for Incenitfys multiple product lines (33%)
  • Work closely with the engineering team to design a seamless UI and UX for users (33%)
  • Contributed to brand strategy, positioning and web-apps design (33%)
                                                                                                                                                                                                     

                                                                                                                                                    Product Strategy here

 
                                                                                                                                               Mobile Prototype here
                                                                                                                                              Desktop Prototype here
 

                                                                                                                               

                                                                                                                                                   Brand Guide here

Eco Eats

Screenshot_20221221_055836
 
About: Eco Eats is a large growth stage company that ranges from primary cities across Canada and the Philippines. The social enterprise has a charity and community model surrounded by food where in their product delivers food to people and delivers extra/unsold food to charities so everyone eats. The hearty mission purpose is to deliver happiness and my role from early stages was to ensure the product market fit was in place and the pricing for the various customer types (5) and to develop a seamless UI/UX for five customer segments. The product has already gone through the product shift and focuses on the B2B delivery to charity as this is where most of the impact, volume and revenue comes from. This also means that similar to Uber Eats Network effects were able to curb some of the front-end delivery costs to consumers. The product has gone through at least two different platform architectures and celebrated its launch with a platform that can handle unlimited amounts of users. In this experience, Eco Eats has been able to organically grow through smart marketing techniques and grow its user base to over 10,000 businesses in Canada and over 14,000 charities.
 
 
 
Performance:
Achieved 20,000 business leads for a successful product launch
  • Designed 80% & developed 15% product with AI/ML with operating & systems requirements
  • Eliminated the need for sales department by 85% and B2B onboarding by 100% (1%)
  • Spearheaded product strategy, specification & product requirements and features (5%)
  • Directly engage with B2C-B2G customers (35%), planning & updating roadmap (10%)
  • Price Points(3%) Competitor analysis (2.5%)
  • Completed prototype, test & write specifications (7%)
  • Establishing & reviewing metrics (23%)
  • +$4M letters of intent to fund the enterprise (8%)

RedCarpet

Screenshot_20221221_060208
RedCarpet Case Study
 
About

Redcarpet is an Indian-based licensed alternative lending Card Company with other 500,000 app users. Redcarpet lends to customers in India. There are less than 50 million credit cards for almost a billion people in India because there is no data, no widespread credit bureaus to profile and score customers. Redcarpet gathers alternative data ethically and responsibly. We use this data to give access to credit line cards to users who never had any access to credit before. Redcarpet is a client-focused and results-driven company that provides broad-based services such as personal loans, e-commerce loans, rebel cards et al. to its esteemed consumers. 

 
                                                                                 
                                                                                                                                          Competitor Analysis here
RedCarpet Case Study
 
About

Redcarpet is an Indian-based licensed alternative lending Card Company with other 500,000 app users. Redcarpet lends to customers in India. There are less than 50 million credit cards for almost a billion people in India because there is no data, no widespread credit bureaus to profile and score customers. Redcarpet gathers alternative data ethically and responsibly. We use this data to give access to credit line cards to users who never had any access to credit before. Redcarpet is a client-focused and results-driven company that provides broad-based services such as personal loans, e-commerce loans, rebel cards et al. to its esteemed consumers. 

 
                                                                                 
                                                                                                                                 Financials and projections click here
Additonal

Dilla Xhon

Charia

Add Your Heading Text Here

Figma + HTML/CSS Code

Screenshot_20221221_060642

This was an experiment to take a designed application and to replicate the same version into HTML and CSS using codpen.io and figma. Two front-end applications. What is great about codepen is you are able to quickly replicate and edit codes and see your front-end impact immediately to make your code accurate.

access figma design here

access HTML/CSS code here

Blockcerts

Screenshot_20221221_060805
About: GPM (Group Product Manger) for a $25 million funded Unicorn Blockchain and web 3.0 company, spread across 14 countries in Canada, USA North America| Peru Europe Italy | Ireland India Mumbai | Bangalore Africa Mauritius | Ethiopia Asia Nepal | Singapore | Philippines. The company had 100 employees and was in a growth stage – entering hypergrowth through the development and preparation of several launches. The Unicorn startup also had its own token which we’re being sold to drive company valuation and revenue. The tokens and wallet system was key in their product suite access. Above you can see two user journey analyses throughout the application which highlighted incomplete journeys, copy, visual and other errors or user flow that needed to be highlighted and captured for users to have a friction-free experience. In addition to another process and workflow analysis of where bottlenecks where happening from inception/roadmap to development across +8 departments.
 
Performance:
  • Coordinate with coinbase for a 7.5 million user acquisition launch (10%)
  • Directed 12 enterprise/end-user platforms feature lifecycle on desktop, browser, mobile, wallet and their backlog/roadmap with the team (30%)
  • Led a +20 team of Product Designers, BAs, and POs, Website team and pioneered a Product Management and UI/UX internship program (40%)
  • Oversaw full feature life cycle management, defining requirements, prototyping/usability testing and coordinating the feature release. (10%)
  • Cross-functioned with the marketing team for GTM Strategies and segmented user acquisition funnels to drive traffic and onboard SMBs to landing pages resulting in a +20% of SEO/web audit score. (5%)
  • Perform UI/UX audits and user journey gap analysis resulting in multivariant testing increasing sign-ups by 32% (5%)